What is fill rate in online advertising?

What is fill rate in online advertising? When using Propeller Ads to further increase the revenue of your website, understanding fill rate and its importance will give you a better understanding of how our ad network operates and how much you can earn. In this article, we break down the definition of fill and internal and external factors that affect it. What is fill rate? Fill rate is the percentage of ads served based on the total number of page impressions. For example, if you receive 1,000 page impressions where an ad-unit has been placed, and a total of 900 adverts were served per 1,000 impressions, your fill rate would be 90%. Ads severed / total number of add opportunities = fill rate A high fill rate generally increases...

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Posted in: What is fill rate in online advertising?

Earn easily with Propeller Ads referral program

Earn easily with Propeller Ads referral program How does it work and how much can I earn? Once approved as a Publisher you will have access to your personal Referral link in your dashboard. When someone signs up as a Propeller Ads publisher and does so using your link, you will earn a 5% commission on all of his future revenue. This is a lifetime commission, which means you can keep growing a revenue by simply referring people to our network. Keeping track of your referral earnings through the dedicated Referral Program page couldn’t be simpler. An easy to setup and easy to earn new revenue stream that anyone can profit from. Below is the Publisher referral leaderboard from last month: How do I effectively sell...

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We’ve launched a new Support Desk!

We’ve launched a new Support Desk! Providing you with the professional and reliable support is extremely important to us, that is why we have launched an exciting new support desk designed to allow us to be certain that each and every one of your questions is answered as quickly as possible. The main features of the new Support Desk are: 1) Integrated Knowledge Base, where you can find answers to common questions regarding our services and illustrated step-by-step tutorials. 2) Completely new Ticketing System, with ability to track your requests statuses and history. Any existing ticket can be easily updated with additional information. Attachments are supported and can be uploaded with your request. Track your...

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Winter Nights Mobile Games Conference

Winter Nights Mobile Games Conference 15EventsDear Advertisers and Partners, we are happy to announce that you can meet us at the Winter Nights Mobile Games Conference, February 9-10, 2015 in St. Petersburg, Russia. It is a great opportunity to explore the most innovative trends in mobile development and marketing.We are looking forward to seeing you there...

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Introducing Mobile Interstitial Ads!

Introducing Mobile Interstitial Ads! We’re excited to announce the release of our latest ad format optimized for mobile display – Interstitial Ads. Interstitial ads are full screen ads and one of our top performing ad units, generating the highest eCPMs across all GEOs and mobile devices. Our interstitial ads offer an opportunity to monetize your mobile visitors more effectively by matching the original website’s look and increasing user engagement. Unlike traditional banner ads, interstitials grab users’ attention and maintain high click-through and conversion rates.    Watch new format in action here using your iOS or Android device Key benefits for publishers: Full ad coverage across all mobile...

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New banner ad formats: 800×600 and 800×440

New banner ad formats: 800×600 and 800×440 In addition to the classic banners, we’ve launched two new formats – 800 x 600 and 800 x 440 These ads provides very good income for publishers, because large banners are more noticeable than the small banners and visitors are more likely to click them. Here are some placement ideas: place 800х600 banner as a layer over the video player (for video streaming websites). if there is no player on page with video (for example, page contains only the links to videos), place 800х600 banner above the list of links to the movies or files. place 800х600 banner in a layer fading the content until ads is clicked or closed (you can use our turnkey layer code or your own scripts). Bigger...

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Posted in: New banner ad formats: 800×600 and 800×440