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What is fill rate in online advertising?
When using Propeller Ads to further increase the revenue of your website, understanding fill rate and its importance will give you a better understanding of how our ad network operates and how much you can earn.
In this article, we break down the definition of fill and internal and external factors that affect it.
What is fill rate?
Fill rate is the percentage of ads served based on the total number of page impressions.
For example, if you receive 1,000 page impressions where an ad-unit has been placed, and a total of 900 adverts were served per 1,000 impressions, your fill rate would be 90%.
Ads severed / total number of add opportunities = fill rate
A high fill rate generally increases...
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